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407 results · Page 2 of 23

What we learned building AI agents for clients (and ourselves)

From internal experiments to client-facing data products Eighteen months ago, we started building AI agents internally. Not as a product play - as a way to stop doing repetitive work. Documentation, QA checklists, data validation. The kind of tasks that every analytics consultancy does hundreds of times a year and nobody enjoys. That experiment became our first internal AI assistant. And what we learned building it changed how we think about data products for clients. Here's what we know now

Mark Rochefort-

What is a semantic layer and why your AI agents need one

Companion piece to Measure Pod #139 with Colin Zima and #98 with David Jayatillake Your warehouse is full of tables. Your agents can query them. The question is whether they'll get the same answer. Ask three different agents "what's our monthly revenue?" and you'll get three different numbers. Not because the data is wrong - because nobody defined what "revenue" means in a way machines can consistently resolve. Is it gross or net? Recognised or invoiced? Including refunds or not? Each agent ma

Mark Rochefort-

What 70% more data actually means for your ad performance

Server-side GTM is usually sold on technical grounds. Better data quality. Reduced client-side load. Privacy compliance. All true, all important, and all completely abstract to the person signing off the budget. Here's what they actually want to know: what does it do for my numbers? We can answer that. When we deployed server-side GTM for Unily, they recovered 70% of previously lost session data. That's not a rounding error. That's a step change in what you can see, what you can attribute, and

Mark Rochefort-