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407 results · Page 8 of 23

2023: Measurelab's year in review

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year when we were named one of the UK’s best places to work and became a fully-certified GCP partner, a summer that saw the sunsetting of Universal Analytics, followed by the new dawn of generative AI and the beginning of an augmented analytics era. Into the sunset From the very beginning of January, right up to the deprecation deadline of July 1st, we were swamped with GA4 migratio

Steven Elliott-22 Dec 2023

#92 Christmas Special: Year in review and predictions for 2024

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.

Will Hayes-22 Dec 2023

Sound Bite: Neurodiversity in data, technology and IT

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Mea

Will Hayes-20 Dec 2023

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.

Will Hayes-15 Dec 2023

Sound Bite: What are the differences between ePrivacy and GDPR?

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The

Will Hayes-13 Dec 2023

Measurelab and AI: welcome to the augmented era

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

Steven Elliott-6 Dec 2023

Sound Bite: Building effective learning experiences in analytics

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode h

Will Hayes-6 Dec 2023

How to set up an SFTP Server on Google Cloud (for Google Analytics data import)

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.

Mark Rochefort-1 Dec 2023

Sound Bite: Unraveling the meaning of personalisation with David Mannheim

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of th

Will Hayes-29 Nov 2023

Sound Bite: Rick Dronkers discusses data privacy and GDPR

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hoste

Will Hayes-22 Nov 2023

Connecting GPT to BigQuery: Zapier AI actions

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

Matthew Hooson-20 Nov 2023

What is GA4's Measurement Protocol?

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

George Mendham-6 Nov 2023

How to debug your SQL in BigQuery

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

Katie Kaczmarek-3 Nov 2023

The Google Cloud tools of the marketing analytics trade

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

Matthew Hooson-2 Nov 2023

GA4 app attribution case study: Pret + Adjust integration

Pret a Manger is a brick and mortar chain of coffee shops serving freshly made food and good organic coffee. They have 600+ stores distributed globally and their analytics team is responsible for over 30 million events every month collected across both web and app. “Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journ

Mark Rochefort-1 Nov 2023

Gathering insights at MeasureCamp London 2023 (BONUS)

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary:

Will Hayes-25 Oct 2023

#90 Self-serve analytics: yay or nay

In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.

Daniel Perry-Reed-13 Oct 2023

Core Web Vitals optimisation case study: UAL reduces container size & improves performance

The University of the Arts London (UAL) is the largest specialist Art and Design institution in Europe with over 18,000 undergraduate and postgraduate students. It comprises six specialist art and design colleges: Camberwell College of Arts, Central St Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. The UAL Digital Public Platforms team manages data from across 10+ sites and over 250,000 users a month. The challenge

Mark Rochefort-9 Oct 2023

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