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Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections wi
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive.
In this episode of Behind the Cloud, Matt discusses Dataform, what it is, and why it matters. Video transcript Cloud Data Warehousing [00:00:00] Matt: Welcome to Behind the Cloud. Today we’re exploring data form, but first a little bit of scene setting. Over the past number of years, cloud computing, specifically cloud data warehousing, has advanced significantly. Huge amounts of data can be queried in seconds. The scalability of the platforms is near infinite from both a performance and a
In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of
In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup.
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
In this episode of Behind the Cloud, Matt discusses the essentials of Google Cloud’s BigQuery. Everything from project structure, data handling, to understanding the costs involved. Video transcript [00:00:00] Matt: Hello and welcome to Behind the Cloud. Today we’re going to be diving into the nuts and bolts of Google Cloud’s BigQuery and how it can help to revolutionise your marketing analytics. Whether you’re really familiar with the cloud or this is all new to you, this episode aims to gui
Howard Kennedy LLP is a London based, full-service law firm with nearly 200 lawyers in one location. They specialise in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters. The challenge Howard Kennedy creates various ‘Hot Topic’ campaign pages featuring videos, podcasts, and articles. Despite tracking these pages with Google Analytics 4, the performance data was not directly available to campaign managers or lawyers. The object
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a
In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: ht
In this episode of Behind the Cloud, Matthew aims to answer the question: what are the Google Cloud Platform tools of the marketing analytics trade? And more specifically, what are the tools that you should care about in Google Cloud. For a more in-depth write up on Google Cloud tools, check out Matt’s blog post. Video transcript [00:00:00] Matt: Hello and welcome to today’s episode of Behind the Cloud. We’re going to try and answer the question, what are the GCP tools of the marketing analyt
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-sid
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full e