Insights
The latest news, provocative views and some handy how-tos from the world of data, analytics, cloud and AI.
Explore a topic across our insights
234 results · Page 4 of 13
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The
There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode h
How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of th
Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hoste
Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.
We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.
Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.
The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google Tag Manager (GTM) over the past few years will be familiar with the GA4 Configuration tag. Essentially the top level of tracking within GTM for configuring GA4, this is where you would specify your Measurement ID, configure server requests and specify things like event parameters and user properties. The GA4 Config tag would then typically act as a reference point for all your
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you have to actually start using the UI and I don’t know about you all but for me, it didn’t quite feel right. Let’s talk about the UI, where the hell did all my reports go?! I miss Universal Analytics UI! There I said it. GA4 is fantastic and I love some of the new features they have brought out like creating and modifying events from within the UI and the additional layer of user acquisition; howev
A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted, loaded and transformed into nice neat reporting tables. Picture, if you can, impactful analysis, company-wide data-driven decision-making, a true understanding of return on ad spend. It’s enough to make anyone weak at the knees. But therein lies the problem. Companies (or ambitious individuals) can be too desperate to reach the promised land and rush headlong
This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a custom visualisation. For this tutorial, you will need some basic knowledge of Python, HTML and JavaScript. This article will focus on locally building and visualising your graph. What is Plotly Dash? Let’s start with the basics: what is Plotly Dash? Dash is a Python framework created by Plotly to render interactive dashboards which can also be hosted online, by using just Python. Dash has both
Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev
What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?
For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions
Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.