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Most people want more of it (even if they don’t always like it). Few would claim to be very good at it: asking for it, giving it, receiving it, or applying it. Yes, we're talking about remote feedback.
Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't always been easy. Years ago, as a humble web analyst, the lines weren't as blurred. However, with the advent of tools like Google Analytics 4 (GA4), stringent privacy laws such as GDPR, and changing browser policies like those of Safari, the role of a web analyst has transformed significantly. In the old world - us web anal
There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?
How Measurelab put our structures and policies in place around generative AI and how our exploration of the technology led us to the create Brian, our very own generative AI assistant
Data is a journey, not a destination. Learn how to navigate the complexities of data work by embracing flexibility and continuous improvement. Dive into practical insights on leveraging existing tools, investing in people, and appreciating partial data.
What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.
Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explo
Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to b
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new tech trend as it travels the hype cycle. Right now, Customer Data Platforms (CDPs) are reaching the peak of inflated expectations - and are at risk of descending into the trough of disillusionment. Measurelab doesn’t resell technology licences and we don’t rake in money from vendor kick-backs. So we’re happy to tell it like it is. If you haven’t already got a CDP, you may not
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from left to right fills a large whiteboard. Kelvin joins Jan (marketing director) and Joe (head of data) at the table, earnest expression, hands clasped in front of him. Kelvin: So, Jan, Joe, tell me a bit about the history of the warehouse. Joe: Well, going way back, it was originally an on-prem system, which was replaced back in 2019 with an Oracle data warehouse as part of a
Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections wi
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: ht
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-sid
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full e
2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year when we were named one of the UK’s best places to work and became a fully-certified GCP partner, a summer that saw the sunsetting of Universal Analytics, followed by the new dawn of generative AI and the beginning of an augmented analytics era. Into the sunset From the very beginning of January, right up to the deprecation deadline of July 1st, we were swamped with GA4 migratio
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Mea