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MeasureFest is an analytics conference, part of brightonSEO. Katie ran a talk this year all about how BigQuery should be your friend when migrating over to Google Analytics 4, like it or not!
Just because your SQL has run without any errors, it does not mean it's error free! Here's some tips on how to aviod the most common to make mistakes and issues.
Did you know the default data retention period in GA4 is set to 2 months? Don't lose the ability to report and explore - change your data retention settings today.
For 30 years Doom has been ported onto every device imaginable, now it's time to be able to play it on any website with the help of GTM!
You can't fully delete event in GA4, which is a problem. See how to work around the limitations and fully delete events for good.
Is it possible to show a return on analytics or is seeking ROI a futile folly? If you can't point to directly-attributable revenue, how else might you quantify the contribution of an analytics team?
This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.
Setting up the Google Cloud Platform (GCP) so that you can export the data from Google Analytics 4 (GA4) can often be confusing, and the documentation from Google can be a bit vague. This guide walks through all the steps to get it set up correctly, and enable the GA4 exports.
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!
Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.
There are a lot of different types of events in Google Analytics 4 that are not obvious when getting started. This guide details all the different event types and where and when they should be used.
Tracking digital marketing campaigns in Google Analytics is easy - in theory at least. Can the efficacy of offline campaigns be measured in GA? The short answer is yes, but proceed with caution.
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event). After the three days, we all got together to discuss our favourite stand-out talks of the event on The Measure Pod podcast which you can listen to below.
Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.
Here's a Data Studio CASE formula to work out the screen orientation (portrait or landscape) from the resolution.
Learn how to track scroll depth conversion on specific pages in GA4 without coding or tagging in Google Tag Manager.
The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.
Why would you run both Adobe Analytics and Google Analytics on your website? Won’t you end up with two parallel running tools reporting different figures?