How core values define a company
At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.
Dara Fitzgerald-
Insights
Measured Opinions
The latest news, provocative views and some handy how-tos from the world of data, analytics, cloud and AI.
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234 results · Page 8 of 13
Everything’s an experiment
Everyone in the team has ideas for how we can optimise the organisation. Here’s how we use an Experiment Canvas and Experiment Board to prioritise and manage change at Measurelab.
Steven Elliott-
PIVOT: a five-step process for your GA4 migration
If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.
George Mendham-
GA4 event parameters - now with extra pickles!
Google Analytics offers unlimited options for customising your event parameters. George explains how you can get yours made to order.
George Mendham-
Getting started with Google BigQuery
BigQuery is literally the next “Big” thing (with a capital B) in analytics. We explain what it is, how some of our clients are already using it, how much it costs and where you can start.
Lace Rogers-
How to flatten tables with user-defined functions in BigQuery
Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.
Lace Rogers-
The Measure Pod: a podcast from Measurelab
We’re so obsessed with analytics that we started a podcast! Here’s how we turned our passion into The Measure Pod.
Daniel Perry-Reed-
How to share access to a single BigQuery dataset with GCP IAM
Sometimes less is more; especially when it comes to security access. This simple walkthrough will show you how to use GCP IAM to surface just the parts of your data warehouse to just the right people.
Liam Grant-
A shake-up at the top
As the Measurelab family expands and evolves, our team at the top has decided to switch up roles and use their talents where they fit best. You can't have growth without change, right?
Mark Rochefort-
Data privacy in GA4: ensuring compliance & user trust
We all need to play our part in promoting a more responsible, ethical approach to collecting and using customer data. If we don’t, there’s a risk we’ll be left with nothing to measure.
Steven Elliott-
Why migrate to GA4? Your data may not be as good as you think
Be warned: the risk of sticking with your current Google Analytics implementation may well be greater than any costs associated with the "migration" to GA4.
Steven Elliott-
Data warehouse: Repair broken tables in BigQuery
At Measurelab, we love a bit of data warehousing using BigQuery; in fact, we are obsessed with finding the best approach to managing data warehouses in the most optimal way possible. So in this series, we want to share with you our knowledge and expertise to show what a fantastic and dynamic tool BigQuery is. As you may know, BigQuery has some super powerful features, which allow us to build, manipulate and even run machine learning algorithms within the interface. However, we’re all human, an
Lace Rogers-
How data moves between Google Analytics 4, BigQuery and Data Studio
There's a surprising number of data feeds and transfers for Google Analytics 4, BigQuery, Data Studio and all its connected accounts and platforms. We set out to map them all to assist with your architecting.
Daniel Perry-Reed-
Customer segmentation: how to get to know your customers better
In marketing, it’s vital to know your customers and how they interact with your brand. You need to know what they buy, when they buy, how often, how much... But why? Because if you know their habits and behaviours, you can tailor your marketing tactics and even personalise your customers’ journey. In doing so, you can maintain and even raise engagement between your customers and your brand. So how do we do this? Before thinking about any targeting strategies, you need to get to know your cus
Oli Paterson-
Data warehousing: What is BigQuery and how do I get started?
At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided in this series to share our knowledge and take you through some great techniques to maintain your BigQuery data warehouse. So firstly-what is BigQuery? BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. ...and that means? Simply put, BigQuery is a fantastic cloud-based data warehouse in which you can store huge
Lace Rogers-
How recognising images works - when you're an algorithm
There are many different types of image recognition. The main aim of such practises is to correctly match a new picture to an existing group of pictures. In some instances it is not dissimilar to how a clustering algorithm works, in that common features are identified and grouped together (Moosmann et al., 2008). Although several methods of image recognition exist, this blog post will give an overview of the method of facial image recognition that has been patented by Tsai (2004). This inventio
Katy Beckett-
30 sleeps ’til Christmas: our reflections on 2020
Reflecting on a challenging year What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP! 2020 has certainly thrown up a few challenges that we could never have predicted this time last year. The global pandemic has affected our lives collectively and individually on so many levels. Adapting to remote work For us at Measurelab we have all been working remotely now for just over 8 months. We were thrown into a situation that on one hand w
Mark Rochefort-
Google Analytics data import: automate data import with Python & Cloud functions
Why automate data import into Google Analytics A few months back I was granted access to a Google Cloud Source Repository (private Git repositories hosted on Google Cloud part of Google’s Cloud developer tools) that contained Python code and configuration details for automating the extraction of data from a BigQuery table and uploading to Google Analytics as a custom dimension via the Management API on a desired schedule. Choosing the right approach for blog word counts Being primarily a Jav
Victor Sarker-