Insights
187 posts on BigQuery and Dataform
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This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
To perform advanced data analysis, you need a powerful data warehouse like BigQuery. Here’s how to extract Google Ads data using the BigQuery Data Transfer Service.
It’s an uncomfortable truth for Analytics specialists: GA is not always the answer. Google Analytics' limitations mean it won’t always be the right solution for you.
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
BigQuery cost optimisation tips to reduce the number of bytes processed and the cost of running queries.
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
How do you measure up when it comes to analytics maturity? Forget all those finicky frameworks. If you're displaying one of these nine signs then chances are, you're on the right track.
A reflection on the year gone by and how far we’ve come as a company and team. From remote working to co-working, finding time for fun, and a growing appetite for GA4, we only mention Covid a few times.
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a big deal or not.
There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
This week Dan and Dara are joined by Steven Elliott, our Managing Director. Steve discusses how tracking data about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.
The do-it-yourself approach to data-driven organisational change can be daunting – an objective consultant, removed from the day-to-day operations of the business, can take more risks.