Unifying student data to drive smarter recruitment for The University of Exeter
Will Hayes-11 Dec 2025
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Google Analytics, Google Tag Manager, Server-side Tagging and Privacy
301 posts on Google Analytics, Google Tag Manager, Server-side Tagging and Privacy
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You can't buy data strength. You build it.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort-
#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes-
Unifying student data to drive smarter recruitment for The University of Exeter
How we helped the University of Exeter connect student data end-to-end to measure marketing ROI and optimise recruitment.
Will Hayes-
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.
Will Hayes-
Integrating web analytics with CRM for Charles Stanley
How Charles Stanley unified customer data with a Google Cloud solution, improving journey visibility, data reliability, and personalised marketing.
Nasima Khatun-
#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
Dara and Matthew chat with Juliana Jackson on her journey, product mindset, and how AI is shaping modern analytics.
Will Hayes-
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Yali Sassoon joins The Measure Pod to discuss Snowplow’s growth, AI innovation, data challenges, and the future of user experience.
Will Hayes-
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Johan van de Werken joins The Measure Pod to discuss GA4Dataform, BigQuery, and the future of analytics engineering and automation.
Will Hayes-
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo, Aitana, and board member at 8-bit-sheep.
Will Hayes-
#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO.
Will Hayes-
Measurelab awarded Google Cloud Marketing Analytics Specialisation
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
Will Hayes-
#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics.
Will Hayes-
BigQuery AI.GENERATE tutorial: turn SQL queries into AI-powered insights
BigQuery just got a major upgrade, you can now plug directly into Vertex AI using the new AI.GENERATE function. Translation: your analytics data and generative AI are now best friends, and they’re hanging out right inside SQL. That opens up a whole world of new analysis options for GA4 data, but it also raises some questions: * How do you actually set it up? * What’s it good for (and when should you avoid it)? * Why would you batch the query? Let’s walk through it step by step. Step 1: H
Katie Kaczmarek-
GA4 Dataform integration: how Springer Nature modernised analytics with Measurelab
The Springer Nature Group is an academic publishing company, with brands dating back to 1842, that advances scientific discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. The challenge Springer Nature needed to migrate their Universal Analytics dashboards to GA4 data. Their reporting relied on multiple stacked scheduled queries in BigQuery tha
Steven Elliott-
#127 Ensuring robust data collection - lessons from Trackingplan (with Josele Perez)
In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection.
Will Hayes-
#126 First-party data strategy - a client side perspective (with Roman Petrochenkov at Carwow)
In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement.
Will Hayes-
#125 Proactive pipelines - the power of shifting left (with Chad Sanderson at Gable)
In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science.
Will Hayes-
How to start forecasting in BigQuery with zero training
If you’d told me five years ago that I’d be forecasting product demand using a model trained on 100 billion time points… without writing a single line of ML code… I probably would’ve asked how many coffees you’d had that day ☕️ But its a brand new world. And it’s possible. Let me explain What is TimesFM? TimesFM is a new foundation model from Google, built specifically for time-series forecasting. Think of it like GPT for time, instead of predicting the next word in a sentence, it predicts t
Katie Kaczmarek-