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301 posts on Google Analytics, Google Tag Manager, Server-side Tagging and Privacy
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This week Dan and Dara are joined by their first returning guest Bhav Patel! Hear from Bhav what it's like starting a consultancy and whether Google Analytics 4 (GA4) is disrupting the product analytics space.
GA4 doesn’t track people, it tracks users. But users are the closest proxy we have to counting people, so we end up just using it anyway, but do you know what it means?
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
UTM parameters are essential to be able to measure your marketing links and campaigns effectively in GA4. In this guide, I show you what they are and how to use them properly. There's also a free Google Sheet to use yourself to manage the link building process.
This week Dan and Dara are once again running solo, to discuss the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 in place.
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
The real-time report in GA4 is not without its merits. Here's what it is, how it works and how to use it and all of it's features.
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
GA4's default reports are fine, but we need to be able to filter, compare and manipulate the data to fit specific needs, here's how.
The reports section in GA4 is where you will do your day-to-day reporting. Here's how each of the default reports can be used effectively.
This week Dan and Dara talk about their experiences in building automated dashboards.
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
How to use the event modification feature in Google Analytics 4 (GA4) to change details about the event without touching the implementation. No coding, no Google Tag Manager, no developers, all done from within the GA4 user interface!
Still struggling with Google Looker Studio breaking due to the GA4 Data API quota limits? We have tested some of the available solutions for you to help get around the issues and get a working dashboard up and running.
If you’re ready to make the leap to a server-side Google Tag Manager (sGTM) container, we developed the UPDATE framework to help you maximise your chances of a successful switch.
This week Dan and Dara are joined by Marc Crawley from Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals.
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023.