Insights

Google Analytics, Google Tag Manager, Server-side Tagging and Privacy

301 posts on Google Analytics, Google Tag Manager, Server-side Tagging and Privacy

Browse the archive

301 results · Page 6 of 17

Getting started with Plotly Dash

This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a custom visualisation. For this tutorial, you will need some basic knowledge of Python, HTML and JavaScript. This article will focus on locally building and visualising your graph. What is Plotly Dash? Let’s start with the basics: what is Plotly Dash? Dash is a Python framework created by Plotly to render interactive dashboards which can also be hosted online, by using just Python. Dash has both

Natalia Rizzi-22 Aug 2023

#82 The person in personalisation (with David Mannheim @ Made With Intent)

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.

Daniel Perry-Reed-18 Aug 2023

#81 Marketing vs. product analytics

Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.

Daniel Perry-Reed-11 Aug 2023

The Measure Pod: 2 years of podcasting

If you also work in an industry like analytics, there's generally very few people who you can really talk to about work stuff. I bet most of us have had something like "do you have Chandler Bing's job?" said to us at some point. Or is that just me? Anyway, to the point. Almost to the day two years ago I wrote about how we set up and launched The Measure Pod - wow, doesn't time really fly! If you've never come across the podcast The Measure Pod, you'd be forgiven. Like a lot of things, it was b

Daniel Perry-Reed-3 Aug 2023

How to create new events in GA4 (using the UI)

Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev

Olade Honvo-21 Jul 2023

What is bounce and engagement rate in GA4?

What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?

James Humphreys-20 Jul 2023

Measuring marketing ROI with GA4's acquisition reports

For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions

Gary Moore-19 Jul 2023

Backing up Universal Analytics data in BigQuery

Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.

Matthew Hooson-6 Jul 2023

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.

Daniel Perry-Reed-12 May 2023

#79 Quant and qual data, different but complementary

This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.

Daniel Perry-Reed-5 May 2023

#78 Sessionization is back baby!

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.

Daniel Perry-Reed-28 Apr 2023

Why you should consider Server-Side GTM

It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.

Matthew Hooson-26 Apr 2023

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.

Daniel Perry-Reed-21 Apr 2023

How to set up GA4’s custom insights and email alerts

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if you have a complex site with lots of users coming and going every day. It can often seem difficult to quickly identify the most important trends or anomalies. Thankfully GA4’s Analytics Intelligence is here to help bring some much needed clarity. This is a group of features that uses modelling to help you understand your data. Insights is one such feature and it comes in

Timothy Gorringe-17 Apr 2023

#76 The end of rules-based attribution is nigh!

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.

Daniel Perry-Reed-14 Apr 2023

How to create events in GA4 using the UI

Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner. Why would you create an event? First of all, creating a new event keeps you safe from interacting with existing events that

Olade Honvo-11 Apr 2023

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy.

Daniel Perry-Reed-31 Mar 2023

#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.

Daniel Perry-Reed-24 Mar 2023

What we do

Keep your measurement working as things change.

Diminishing data

Cloud technology

AI disruption