What is GA4's Measurement Protocol?
We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.
George Mendham-
Insights
Google Analytics, Google Tag Manager, Server-side Tagging and Privacy
301 posts on Google Analytics, Google Tag Manager, Server-side Tagging and Privacy
Browse the archive
Explore a topic across our insights
301 results · Page 5 of 17
How to debug your SQL in BigQuery
Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.
Katie Kaczmarek-
The Google Cloud tools of the marketing analytics trade
The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.
Matthew Hooson-
GA4 app attribution case study: Pret + Adjust integration
Pret a Manger is a brick and mortar chain of coffee shops serving freshly made food and good organic coffee. They have 600+ stores distributed globally and their analytics team is responsible for over 30 million events every month collected across both web and app. “Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journ
Mark Rochefort-
Gathering insights at MeasureCamp London 2023 (BONUS)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary:
Will Hayes-
#90 Self-serve analytics: yay or nay
In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.
Daniel Perry-Reed-
Core Web Vitals optimisation case study: UAL reduces container size & improves performance
The University of the Arts London (UAL) is the largest specialist Art and Design institution in Europe with over 18,000 undergraduate and postgraduate students. It comprises six specialist art and design colleges: Camberwell College of Arts, Central St Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. The UAL Digital Public Platforms team manages data from across 10+ sites and over 250,000 users a month. The challenge
Mark Rochefort-
#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making.
Daniel Perry-Reed-
Call propensity analysis for Sanderson – bridging online data and call centre insight
Sanderson Design Group designs and manufactures wallpaper and fabrics, with a history stretching back more than a century. It trades under several brands including Arthur Sanderson & Sons, Morris & Co., Zoffany and Harlequin. The analytics team manages 5+ sites and over 20,000 digital transactions per month. The challenge Sanderson has recently launched a new B2B ordering system, aiming to streamline order generation and reduce customer service calls. Following the implementation, call volum
Mark Rochefort-
BigQuery optimisation case study: EDF Energy saves 250 GB a day
EDF Energy is the UK division of EDF, the multinational energy company. Their services span electricity generation and the sale of natural gas and electricity to homes and businesses throughout the United Kingdom. Their analytics and insight team manage data from 15+ websites and apps totalling 65 million events every month. We helped reduce their data query volume by an astonishing 250GB per day! The challenge During the migration to Google Analytics 4 (GA4), EDF aimed to streamline their
Mark Rochefort-
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.
Daniel Perry-Reed-
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.
Daniel Perry-Reed-
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Daniel Perry-Reed-
GTM’s new Google tag: one tag to rule them all
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google Tag Manager (GTM) over the past few years will be familiar with the GA4 Configuration tag. Essentially the top level of tracking within GTM for configuring GA4, this is where you would specify your Measurement ID, configure server requests and specify things like event parameters and user properties. The GA4 Config tag would then typically act as a reference point for all your
Nick Roberts-
#85 Who cares about data literacy?
Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.
Daniel Perry-Reed-
#84 The future of product analytics tools
Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.
Daniel Perry-Reed-
Customising GA4's reports menu using the report library
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you have to actually start using the UI and I don’t know about you all but for me, it didn’t quite feel right. Let’s talk about the UI, where the hell did all my reports go?! I miss Universal Analytics UI! There I said it. GA4 is fantastic and I love some of the new features they have brought out like creating and modifying events from within the UI and the additional layer of user acquisition; howev
George Mendham-
#83 GA is dead, long live GA!
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Daniel Perry-Reed-