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Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)

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274 results · Page 14 of 16

Google Analytics Enhanced Ecommerce tracking with Adobe DTM

Here at Measurelab, we work predominantly with the Google stack but that doesn't stop us using other tools. As there's not much documentation available in the public forum on how to implement Enhanced Ecommerce in Google Analytics using Adobe Dynamic Tag Manager (DTM) formerly know as Satellite, I think this blog post would be useful. As good introduction to the tools itself, below there’s a useful overview of Adobe’s Dynamic Tag Management architecture, which is from their learning resource pa

Alex Cirstea-

What is a Data Strategy and do I need one?

Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least are data-driven. More and more people are starting to see the benefit in using data to get their jobs done and now everyone’s talking about Data Science or Big Data or whatever. To be clear - when we say “data” we are not talking about just Google Analytics but the proliferation of this tool means that it is very likely a starting point for your data analytics. Alongs

Mark Rochefort-

Overcoming the limitations of Google Analytics

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a substantial fee is paid (reported to be £90K per annum). This presents a large obstacle for small to medium sized businesses who want to develop a data-driven strategy. Let’s imagine a small retailer wants to implement a recommendation engine. Not a bad idea given that Amazon estimates that around 35% of sal

David Kane-

GTM event tracking best practices – Solutions Corner #1

This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions for scenarios or issues we've encountered more than once. This particular entry is a companion to Mark's piece from a couple of years back, but for Google Optimize rather that Optimizely. In short, it sends data layer pushes so you can fire Google Analytics events when there are Optimize experiments running, which saves you from using custom dimension slots etc in the course of ordinary

Adam Englebright-

Goodbye DoubleClick, hello Google Marketing Platform!

Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google Analytics 360 Suite and DoubleClick brands are being replaced with this single name. What does this mean for DoubleClick? If anything this is a change that has needed to happen for years. DoubleClick always sat rather clumsily alongside other tools from Google and this shift heralds the beginning of a more unified approach. Search Ads 360 wil

Mark Rochefort-

Adding Firebase Analytics to your React Native app

<span style="font-weight: 400;">This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. </span><span style="font-weight: 400;">In order to do this, you need to use a JavaScript bridge called </span><a href="https://github.com/invertase/react-native-firebase"><span style="font-weight: 400;">RNFirebase</span></a><span style="font-weight: 400;">. &nbsp;</span> This is lightweight layer sitting on top of native Firebase librarie

Alex Cirstea-

Firebase Analytics demystified

<span style="font-weight: 400;">After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.</span> 1. How does Firebase Analytics define a session? Firebase Analytics defines a session as a user engaging with your app for a minimum amount of time (10 seconds by default) followed by your user not engaging with your app

Alex Cirstea-

Activist analytics: using digital analytics to drive change

Hey folks, Adam here. I had quite a busy weekend last week - one that has now been documented in the national press! - and thought I'd share some thoughts about it on here. My journey into activist analytics I've been a member of the Labour Party and the related grassroots movement Momentum for several years now, but beyond a bit of leafleting here and there social anxiety has kept me away from the phonebanking, street stands and doorknocking that lie at the heart of party political activity.

Adam Englebright-

Free Google Analytics Health Check Template by Measurelab

Hey Folks, It's been a while since the last time I wrote anything on the blog so I thought I'd make it up to you with a little freebie. Why GA health checks are important One of the most common tasks at Measurelab (and I'm sure in many other analytics agencies) is to run a "health check" of the main features and configurations of the Google Analytics user interface. How the template works This varies in depth and level of detail depending on various factors but we do find it quite helpful

Juan Barros-

Google Data Studio tips: tricks and best practices

Getting started with Google Data Studio Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might come across some system bugs and limitations, but the Google team is working hard to add new features and fix any issues the user may face, with at least two new releases per month (so far). I won't go into details as what you can do with the tool, as you can chec

Magdalena Pajak-

When GA just isn't enough - my #measurefest talk

<span style="font-weight: 400;">I spoke at <a href="http://www.measurefest.com/" target="_blank" rel="noopener noreferrer">#Measurefest</a> in the Barbican last Friday. Here are the slides from my talk but I wanted to write a quick summary to give a bit more context as the slides on their own don’t tell the story. </span> When GA just isn't enough from darafitzgerald The title of the talk was "When GA just isn't enough". For some that know me this might sound like an unexpected title. I sp

Dara Fitzgerald-

How to integrate Optimizely with GTM & Universal Analytics

If you want to integrate your Optimizely experiment and variation data with Google’s Universal Analytics via Google Tag Manager, you will soon see that the official documentation assumes a custom‑coded implementation. It then instructs you to edit your GA pageview tag directly. If you are using Google Tag Manager, then you obviously will not want to follow this guidance as you probably have the Google Analytics pageview tag in a tag template. It is always advisable to keep custom JavaScript an

Steven Elliott-

Bounce rate vs. Exit rate part one

<span style="font-weight: 400;">Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce rate. The truth is that most people don’t understand what “bounce rate” really means.</span> So what is a Bounce rate? According to Google: Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). A better definition would be: Bounce Ra

Alex Cirstea-

Learn With Measurelab beta launch!

Measurelab already offers some of the <a href="https://www.measurelab.co.uk/training/">best in-person training around</a>, with monthly courses on <a href="https://www.measurelab.co.uk/training/google-tag-manager-training/">Google Tag Manager</a> and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">Google Analytics</a>&nbsp;in London and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">custom in-house training available on request</a>, but w

Adam Englebright-

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly 18 months now. We like to keep the groups small enough (under 10) to be personable and really help each attendee out with their questions and unique&nbsp;requirements. Due to the success of these training events, we are now running them every month (see all the dates for&nbsp;<a href="https://www.measurelab.co.uktraining/google-analytics-training/">GA Training</a>&n

Daniel Perry-Reed-

Data Visualisation with Power BI

Since the recent(ish) announcement of <a href="https://www.google.co.uk/analytics/360-suite/data-studio/" target="_blank" rel="noopener noreferrer">Google Data Studio 360</a>&nbsp;(Google's answer to&nbsp;Tableau), we wanted&nbsp;to&nbsp;see where Data Studio 360 will fit into the mix by trying to compare what little we currently know about it with&nbsp;other data visualisation tools that are already on the market. Fast forward a few weeks, and to cut a long story short, Microsoft Power BI

Daniel Perry-Reed-

Google Analytics 360 Suite: what it is & why it matters

So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4 all new tools. What’s included in the suite: Google Audience Center 360 (beta) A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc. Google

Daniel Perry-Reed-

When GA isn’t enough: beyond Google Analytics & better analytics tools

My Measurefest talk After a few nerve-wracking weeks of preparation, I did my talk about Google Analytics, the API and R yesterday afternoon at Measurefest in Brighton. I must admit, the whole thing is a bit of a blur, but I've been assured by several people (not just my friends!) that it went well, so I'll take their word for it. I was even approached by people afterwards and asked questions! (and if you were one of those people: apologies, I didn't quite get back to normal for several hours,

Adam Englebright-