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Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)

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274 results · Page 15 of 16

We are Google Tag Manager Certified!

Measurelab is officially Google Tag Manager certified We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google Tag Manager – re-affirming our position as one of the UK’s top Google Analytics consultancies, specifically when it comes to using Google Tag Manager. Why this certification matters As well as demonstrable advanced technical skills with Google Tag Manager implementations, a pre-requisite of the certifica

Mark Rochefort-

Google Tag Manager training course now available from Measurelab

Google Tag Manager training is now live Right, folks, it’s happening! Our new Google Tag Manager training workshops are now live and ready to be booked! Thank you! Thank you! It has taken a bit of thinking and planning but we’ve finally decided to go ahead with it and we’re pretty pleased with the end results. What the workshop covers We’ll take you from the very basics - what’s a tag management system and how it works - to the more techy stuff such as how to deploy different vendors and c

Juan Barros-

Dara Fitzgerald: international analytics conference speaker

Dara at ADWorld experience Last week Dara was speaking at ADWorld Experience, in Bologna, about Enhanced Ecommerce in Google Analytics. On his return, Dara rather sheepishly let slip that he was awarded "Most Voted Speech" for the event. Well done, Dara! @measurelab @darafitzgerald demonstrating the wonders of enhanced ecommerce analytics #adwexp pic.twitter.com/NmwydFPqmV — Alan Coleman (@AlanCWolfgang) April 17, 2015 If you would like to book the internationally acclaimed Dara Fitzgerald

Steven Elliott-

R for analytics beginners: part 4 – building graphs and analysing data

Earlier in this series we reviewed several R libraries for Google Analytics. Then we started using RGA. Next we pulled data from Google Analytics using RGA. What now? I’m reaching for my university notes, because we’re getting into proper R territory. Diving into graphs with R Let’s start with graphs! Who doesn’t love a good graph? It just so happens there’s a lovely R library called ggplot2 that does really excellent graphs of all shapes and sizes1. We’re probably best looking at a few speci

Adam Englebright-

R for analytics beginners: part 2 – authorizing GA access

In Part 1 of this series, I discussed R briefly and explained why it might be useful for people doing analytics work. I also introduced the libraries that allow you to interface R with Google Analytics. At this point, you should have R and RStudio installed on your computer, along with the RGA package. If you have not done this yet, please return to Part 1 and complete these steps first. Next, we need to authorise the package to access our GA data. You have to go to the Google Developers Consol

Adam Englebright-

R for analytics beginners: part 1 – getting started

Two years ago, or thereabouts: I was introduced in my statistics lectures to a programming language and software environment called R. I took to it immediately, preferring it by far to the simpler software we’d used before, and also to the proprietary software (SAS, SPSS) we used in addition. Flash forward to: A couple of months ago, sitting in the audience for the talks at MeasureFest, and then we had what was, I think, by broad agreement, the best talk by Ela Osterberger, about using R with

Adam Englebright-

Google Analytics training 2015 – master your analytics skills

Join our Google Analytics training If you have ever attended one of Dara's talks or workshops, you know the allure of his beard and Irish accent. Now you can spend a full day learning from Dara (aka “Data”, yes, that name’s courtesy of predictive text). Register now for one of our Google Analytics Training days in Covent Garden, London. Google Analytics training course dates - 2015 (until June) Description Date Time Location Price Book online Standard Google Analytics Training Course

Mark Rochefort-

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!) For those of you that are not familia

Juan Barros-

Google Analytics health check: Part 2: third week guide

Continuing the GA health check Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and most important steps when putting together a measurement plan. To recap a bit, the main aim of a Health Check is to ensure that we are collecting the right information, filtering out any undesired data, to allow us to create actionable reports for the stakeholders that, at the same time, help them to make informed business decisions. Checking goals and funnels

Juan Barros-

Google Analytics health check – Part 1: second week guide

Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the

Juan Barros-

Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab

<p class="p1"><span class="s1">It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing <a href="https://www.measurelab.co.ukcontact/"><span class="s2">Old Candlemakers</span></a> building in central Lewes, I walked into the office to see the team running up and down trying to clean up the mess: one of the roof windows was left open during the weekend and we ended up with a meeting room that looked more like a fish pond than a place to catch-up or meet clients. Fort

Juan Barros-

GTM’s new interface: public‑beta update, API & feature changes

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even so, a complete overhaul of the Google Tag Manager interface is quite a leap - considering how accustomed we have become to seeing incremental changes in product development. This morning I was using Google Tag Manager as usual, this afternoon I noticed that an import/export feature had become available. That was great news in itself, as it opens up all sorts of possibilities - for example, link

Mark Rochefort-

How to use the Google Analytics Embed API: guide & examples

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do was to look into new and exciting ways of visualising data for clients. A few weeks ago I spent some time experimenting with dc.js but then, Mark and Dara went to MeasureCamp in London (I was going to go but I had other commitments) and came back bearing glad tidings of great joy for all analytics consultants, because unto Google, in the town of Mountain View, was born an API, and the angel Justin C

Adam Englebright-

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a>&nbsp;and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk. Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO — Man

Dara Fitzgerald-

Key universal analytics insights: lessons for a GA transition

The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice to post the little piece I wrote for the newspapers they're distributing at the conference this year. If you are going, look out for us and say hi, and make sure to come along to Dara's talk in the afternoon! When Universal Analytics came out of beta earlier this year, many were overwhelmed by the plethora of new features. Not a day goes by without a client asking us "how do

Adam Englebright-

How to set up Google Analytics Enhanced Ecommerce (5 easy steps)

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. - Universal web properties only) and thought “yes, I’ll have some of that”. The reports allow for much deeper analysis of shopping behaviour - to understand things like influence of product impressions on conversion - as well as providing much anticipated refund and voucher/ affiliate code support. In the spirit of catchy blog

Mark Rochefort-

Universal Analytics is out of Beta...BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is <a href="http://analytics.blogspot.co.uk/2014/04/universal-analytics-out-of-beta-into.html" target="_blank" rel="noopener noreferrer">coming out of Beta</a>, I changed my upcoming talk at <a href="http://www.brightonseo.com/agenda-2/" target="_blank" rel="noopener noreferrer">BrightonSEO</a> to focus entirely on this. When I spoke at events previously about Universal Analytics, there was still a lack of parity with Class

Dara Fitzgerald-

Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand their measurement requirements. This video (part of the excellent <a href="https://analyticsacademy.withgoogle.com/">Analytics Academy</a> series) demonstrates a typical measurement planning and implementation process - closely aligned to the <a href="http://measurelab2.wpengine.com/blog/analytics-planning-is-at-the-heart-of-a-truly-measu

Mark Rochefort-