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Google Cloud Platform services, infrastructure, and data tools (100 posts)
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There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.
How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.
The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.
Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.
A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted, loaded and transformed into nice neat reporting tables. Picture, if you can, impactful analysis, company-wide data-driven decision-making, a true understanding of return on ad spend. It’s enough to make anyone weak at the knees. But therein lies the problem. Companies (or ambitious individuals) can be too desperate to reach the promised land and rush headlong
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.
This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.
It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.
This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
If you’re ready to make the leap to a server-side Google Tag Manager (sGTM) container, we developed the UPDATE framework to help you maximise your chances of a successful switch.
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023.
This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM.
Why is exploring Cloud Run as an alternative to App Engine for sGTM instance provision now recommended? And what we found in terms of cost and stability.