Why you should consider Server-Side GTM
It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.
Matthew Hooson-
Insights
Google Tag Manager
Google Tag Manager implementation, configuration, and best practices (132 posts)
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#76 The end of rules-based attribution is nigh!
This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.
Daniel Perry-Reed-
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner. Why would you create an event? First of all, creating a new event keeps you safe from interacting with existing events that
Olade Honvo-
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
Daniel Perry-Reed-
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
James Humphreys-
GA4 property and data stream setup best practices
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
Daniel Perry-Reed-
#70 Building dashboards like a pro
This week Dan and Dara talk about their experiences in building automated dashboards.
Daniel Perry-Reed-
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
Daniel Perry-Reed-
How to modify events in GA4
How to use the event modification feature in Google Analytics 4 (GA4) to change details about the event without touching the implementation. No coding, no Google Tag Manager, no developers, all done from within the GA4 user interface!
Timothy Gorringe-
UPDATE: a six-step framework to server-side GTM migrations
If you’re ready to make the leap to a server-side Google Tag Manager (sGTM) container, we developed the UPDATE framework to help you maximise your chances of a successful switch.
Matthew Hooson-
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
Daniel Perry-Reed-
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple.
Daniel Perry-Reed-
2022: Measurelab’s year in review
A reflection on the year gone by and how far we’ve come as a company and team. From taking over the north, growing the team, and an ever growing GA4 and sGTM appetite, this is the time to give ourselves a big pat on the back.
Dara Fitzgerald-
#63 Safari is at it again - capping 1P cookie lifetimes and redefining 3rd party!
This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM.
Daniel Perry-Reed-
Why you should consider Cloud Run for server-side GTM
Why is exploring Cloud Run as an alternative to App Engine for sGTM instance provision now recommended? And what we found in terms of cost and stability.
Matthew Hooson-
Dream team: the 4 people you need on your digital analytics team
There’s no one-size-fits-all approach to building an analytics team, but there are four types of people you should look for to advance your in-house analytics capabilities.
Steven Elliott-
What to consider when considering Consent Mode
Google's Consent Mode is quickly becomming an essential part of any GTM setup. Here are some questions you need to answer before you decide to ‘turn it on’.
Matthew Hooson-
#60 The inevitable… Google postpones sunsetting GA360
This week Dan and Dara discuss the recent announcement that the sunsetting of GA360 has been pushed back 9 months to the 1st July 2024.
Daniel Perry-Reed-