#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Egor Howell, a rising voice in data science and content creation.
Will Hayes-
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#114 Sanity over vanity - focusing on metrics that matter (with Ole Bossdorf @ Project A)
In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies.
Will Hayes-
2024: Measurelab's year in review
Same same but different At the beginning of the year, I wasn't quite sure what Measurelab would look like by the end of 2024. Altman's assistants had just been unleashed. The robots were on the march. Would the analytics arena be conquered by AI? Would we all be replaced by intelligent agents? As it turns out, no. Things are pretty much the same - on the surface at least. And that's no bad thing. After the tumultuous ups and downs of a rollercoaster 2023, I'll take steady, deliberate progress
Steven Elliott-
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement.
Will Hayes-
#112 Product analytics tool assessment
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics.
Will Hayes-
A step-by-step guide to migrating scheduled queries to Dataform
Managing scheduled queries in BigQuery often feels limiting — there’s no version control, no easy collaboration, and scaling can be difficult. If you’ve ever wondered how to make SQL workflows smoother, Dataform is your answer. In this post, I’ll show you how I migrated a BigQuery scheduled query to Dataform and how it transformed the way I manage my data pipelines. After all, we all want to know who’s been touching our queries, don’t we? Getting started in Dataform First thing you need to
Katie Kaczmarek-
How to set up a Dataform repository with GitHub & Google Cloud integration
Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to optimise your workflow, this guide will show you how to seamlessly connect it with GitHub and Google Cloud (GC). What is Dataform and why use it? Dataform is a powerful tool for managing version-controlled SQL workflows in a collaborative way. GC incorporates BigQuery and GitHub integration, providing an efficient way to organise and maintain complex data pipelines. Let’s bre
Katie Kaczmarek-
What is offline event data import in GA4?
Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your website or app, such as in-store purchases, contact centre interactions, or CRM data. This can be critical for businesses seeking to bridge the gap between online and offline user actions, resulting in a more complete picture of customer behaviour. How to import offline event data into GA4 You can upload event data into GA4 through a process called Data Import. This can be done ma
Nasima Khatun-
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude.
Will Hayes-
Behind the Cloud – IAM roles in Google Cloud
In this episode of Behind the Cloud, Matthew dives into Identity and Access Management (IAM) on Google Cloud. He discusses the common frustrations users face, and the significance of assigning specific, granular permissions to mitigate potential risks. Video transcript Introduction to IAM roles [00:00:00] Matt: Hello and welcome to another episode of Behind the Cloud. I’m afraid today isn’t going to be the most glamorous of episodes because what we’re here to talk about today is IAMs on GCP
Matthew Hooson-
The complexity paradox: why your spreadsheet is complex and BigQuery is simple
Discover 'The Complexity Paradox': why seemingly simple tools like spreadsheets can lead to hidden complexity, while learning powerful tools like BigQuery and SQL can bring true simplicity and scalability to your data workflows.
Matthew Hooson-
#110 Live from MeasureCamp London 2024: analytics in 2034
This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade.
Will Hayes-
You’re sitting on a SQL time bomb: defuse it with Dataform
Learn how Dataform can solve the challenges of outdated SQL, improving data reliability, scalability, and efficiency for marketing teams.
Matthew Hooson-
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation.
Will Hayes-
#108 The death of accuracy: an obituary
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy."
Will Hayes-
#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives.
Will Hayes-
#106 What an ideal expert analyst looks like
In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career.
Daniel Perry-Reed-
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
Will Hayes-