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234 results · Page 13 of 13

Key universal analytics insights: lessons for a GA transition

The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice to post the little piece I wrote for the newspapers they're distributing at the conference this year. If you are going, look out for us and say hi, and make sure to come along to Dara's talk in the afternoon! When Universal Analytics came out of beta earlier this year, many were overwhelmed by the plethora of new features. Not a day goes by without a client asking us "how do

Adam Englebright-

Measurelab has moved!

Last Friday afternoon, instead of the usual <del datetime="2014-09-01T09:27:54+00:00">slacking off</del> hard work right up to the end of the day, Measurelab (and our good friends at <a href="http://www.brightlocal.com/">Brightlocal</a>) were emptying cupboards and bookshelves, taking the legs off desks and disposing of never-watered plants, in preparation to load all the&nbsp;gear into cars and bus it down the road to the new office! Measurelab Manor has served well for the first year of so

Adam Englebright-

Adam's Analytics Adventure: Week 5

<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-01-14.30.281-1024x768.jpg" class="kg-image" alt="View from the hill, 1 month ago." loading="lazy" width="1024" height="768"><figcaption>View from the castle, 1 month ago.</figcaption></figure> I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent exciteme

Adam Englebright-

Adam's Analytics Adventure: Week 4

<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-19-15.22.35-1024x768.jpg" class="kg-image" alt="Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're quite nice. This one is down near the Priory." loading="lazy" width="1024" height="768"><figcaption>Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're quite nice. This on

Adam Englebright-

Adam's Analytics Adventure: Week 3

<h1 style="color: #141412;">New Laptop!</h1> New laptop finally arrived! It’s so shiny! aaaaaaaaaahhhhhh ahem. Bit shorter than usual this week, as the time I’d usually use for blogging has been spent installing/configuring the laptop which just arrived. On top of that, it's been a busy week, but not one in which the majority of my activities lend themselves to interesting anecdotes – I spent Monday just looking at spreadsheets. Fun for me, but not very interesting for you to read about

Adam Englebright-

Adam's Analytics Adventure: Week 2

<em>Because of the way events transpired this week, I’m going to go through a few notable things rather than a day-by-day (because that would be boring) and give them all pithy-ish subheads, like I’m a newspaper columnist or something.</em> Coffee habit Now that I work in a hip web 2.0 dotcom startup dealie, I clearly need to develop a coffee habit. I had my first cup from the office Nespresso machine (nary a burr grinder in sight - a disgrace) this afternoon – a purple pod marked ‘Arpegg

Adam Englebright-

Adam's Analytics Adventure: Week 1

<h1>Day One</h1> Upon alighting from the bus as I arrived for my first day of work, I found myself crossing the road next to a group with whom I immediately felt a degree of kinship – casually dressed (but not overly so), a scattering of black-plastic-rimmed glasses – the sort of people who, upon immediate visual inspection, you might peg as the employees of some kind of dotcom, web 2.0 startup. Such proved to be the case, in fact, as they all funneled into the shared office space where I w

Adam Englebright-

How to set up Google Analytics Enhanced Ecommerce (5 easy steps)

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. - Universal web properties only) and thought “yes, I’ll have some of that”. The reports allow for much deeper analysis of shopping behaviour - to understand things like influence of product impressions on conversion - as well as providing much anticipated refund and voucher/ affiliate code support. In the spirit of catchy blog

Mark Rochefort-

Universal Analytics is out of Beta... So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, <a href="http://measurelab2.wpengine.com/blog/author/dara/">Dara</a>&nbsp;(our Analytics Director) gave a talk on the state of Universal Analytics now that it is out of beta. It was well received by all (see Twitter feed below). Here's the slides (on <a href="http://www.slideshare.net/darafitzgerald/universal-analytics-out-of-beta-brightonseo" target="_blank" rel="noopener noreferrer">Slideshare</a>) from the presentation in case you missed it or wanted to view them

Mark Rochefort-

Universal Analytics is out of Beta...BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is <a href="http://analytics.blogspot.co.uk/2014/04/universal-analytics-out-of-beta-into.html" target="_blank" rel="noopener noreferrer">coming out of Beta</a>, I changed my upcoming talk at <a href="http://www.brightonseo.com/agenda-2/" target="_blank" rel="noopener noreferrer">BrightonSEO</a> to focus entirely on this. When I spoke at events previously about Universal Analytics, there was still a lack of parity with Class

Dara Fitzgerald-

Import your Cost Data to GA with our new (Free!) Uploader

<blockquote>Please note that this app is no longer relevant as Google have provided their own cost uploader tool!</blockquote> GA has long since allowed you to import AdWords cost data with a few simple button clicks. However other cost data - Bing/Yahoo paid search activity, affiliate marketing, email, Facebook advertising, etc. - were not catered for until about 18 months ago when GA released the Cost Data Import tool in beta. This Cost Data Import tool, which feeds data into a new repor

Dara Fitzgerald-

#brightonanalytics

<blockquote class="twitter-tweet" lang="en">We're kicking off <a href="https://twitter.com/search?q=%23brightonanalytics&amp;src=hash">#brightonanalytics</a> again - Thurs 3rd April from 6.30pm in the Evening Star. Pass it on all you <a href="https://twitter.com/search?q=%23measure&amp;src=hash">#measure</a> types in <a href="https://twitter.com/search?q=%23brighton&amp;src=hash">#brighton</a> — measurelab (@measurelab) March 25, 2014 More at Brighton Analytics

Mark Rochefort-

Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand their measurement requirements. This video (part of the excellent <a href="https://analyticsacademy.withgoogle.com/">Analytics Academy</a> series) demonstrates a typical measurement planning and implementation process - closely aligned to the <a href="http://measurelab2.wpengine.com/blog/analytics-planning-is-at-the-heart-of-a-truly-measu

Mark Rochefort-

Google Tag Manager auto-event tracking - useful Tags, Macros and Rules for Google Analytics events

The recent introduction of <a href="http://analytics.blogspot.co.uk/2013/10/no-code-required-auto-event-tracking.html" target="_blank" rel="noopener noreferrer">auto-event tracking</a>&nbsp;for <a href="http://www.google.com/tagmanager/" target="_blank" rel="noopener noreferrer">Google Tag Manager</a>&nbsp;was a welcome piece of news for many of us keen to remove custom jQuery from within the container. But it quickly became apparent that, to make real use of the auto-event tracking feature,

Mark Rochefort-

Analytics planning: the heart of a truly measurable digital strategy

Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and the benefits that a truly structured approach to analytics brings to a business. Sadly, more often than not, a developer or webmaster adds the default Google Analytics tracking code to a website and leaves it at that. Trawling through the reports to find any kind of insight is left up to an analyst or marketing executive – who, later, attempts to find some kind of meaning in this

Mark Rochefort-

Cart Abandonment Segments - GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, which made cross-session segmentation and analysis impossible by default. The new segment builder allows conditions and sequences to be defined based on both visit and user data. This takes segmentation in GA from being an underused and limited feature to being a swiss army knife for intelligent

Dara Fitzgerald-

Migrate jQuery event listeners to GTM auto‑event listeners: a better way

Tag Containers are great. In a former life I was developer and I can really appreciate how much help they can be to people wanting to just add a "bit of code" to a website. But, as said former developer, I can also appreciate what a potential disaster it is to give the marketing guys the ability to add code to a website - outside of your carefully considered source control mechanisms and deployment routines. So - the recent announcement (there's quite a few on that link) from the team at Google

Mark Rochefort-

GA Summit 2013: Key Google Analytics updates & insights

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide above was shown by the GA team to summarise the 3 part theme. Babak Pahlavan (Director of Product Management, Google Analytics) let the crowd know that GA have made 70+ releases in 2013 so far, which makes sense on reflection given how busy the year has been. This has included major updates such as the global roll out of Universal Analytics, the introduction of the Attribution Modellin

Dara Fitzgerald-