Privacy

Data privacy, GDPR, consent management, and compliance (130 posts)
Measurelab awarded Google Cloud Marketing Analytics Specialisation

Measurelab awarded Google Cloud Marketing Analytics Specialisation

At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec

Will Hayes•11 Sept 2025

Measurelab awarded Google Cloud Marketing Analytics Specialisation

At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec

Will Hayes•11 Sept 2025

2024: Measurelab's year in review

Same same but different At the beginning of the year, I wasn't quite sure what Measurelab would look like by the end of 2024. Altman's assistants had just been unleashed. The robots were on the march. Would the analytics arena be conquered by AI? Would we all be replaced by intelligent agents? As it turns out, no. Things are pretty much the same - on the surface at least. And that's no bad thing. After the tumultuous ups and downs of a rollercoaster 2023, I'll take steady, deliberate progress

Steven Elliott•27 Dec 2024

The modernisation of marketing and the role of marketing analytics

Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't always been easy. Years ago, as a humble web analyst, the lines weren't as blurred. However, with the advent of tools like Google Analytics 4 (GA4), stringent privacy laws such as GDPR, and changing browser policies like those of Safari, the role of a web analyst has transformed significantly. In the old world - us web analysts

Daniel Perry-Reed•19 Jul 2024

Behind the Cloud: Connecting GA4 to BigQuery

In this episode of Behind the Cloud, Matt explores the practical side of Google Analytics 4 (GA4) and its free export feature to BigQuery. We learn about export limits, batch exports, and streaming options for GA4 data. The episode also touches on setting up BigQuery within a GCP project. Watch below 👇 or head over to our YouTube channel Transcript Introduction to GA4 and BigQuery Export [00:00:00] Matt: Hello and welcome back to Behind the Cloud. This week we’re going to delve into somet

Matthew Hooson•14 Mar 2024

Grand Designs: "The Warehouse to CDP conversion"

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from left to right fills a large whiteboard. Kelvin joins Jan (marketing director) and Joe (head of data) at the table, earnest expression, hands clasped in front of him. Kelvin: So, Jan, Joe, tell me a bit about the history of the warehouse. Joe: Well, going way back, it was originally an on-prem system, which was replaced back in 2019 with an Oracle data warehouse as part of a

Steven Elliott•14 Mar 2024

2023: Measurelab's year in review

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year when we were named one of the UK’s best places to work and became a fully-certified GCP partner, a summer that saw the sunsetting of Universal Analytics, followed by the new dawn of generative AI and the beginning of an augmented analytics era. Into the sunset From the very beginning of January, right up to the deprecation deadline of July 1st, we were swamped with GA4 migratio

Steven Elliott•22 Dec 2023

Core Web Vitals optimisation case study: UAL reduces container size & improves performance

The University of the Arts London (UAL) is the largest specialist Art and Design institution in Europe with over 18,000 undergraduate and postgraduate students. It comprises six specialist art and design colleges: Camberwell College of Arts, Central St Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. The UAL Digital Public Platforms team manages data from across 10+ sites and over 250,000 users a month. The challenge

Mark Rochefort•9 Oct 2023

The Measure Pod: 2 years of podcasting

If you also work in an industry like analytics, there's generally very few people who you can really talk to about work stuff. I bet most of us have had something like "do you have Chandler Bing's job?" said to us at some point. Or is that just me? Anyway, to the point. Almost to the day two years ago I wrote about how we set up and launched The Measure Pod - wow, doesn't time really fly! If you've never come across the podcast The Measure Pod, you'd be forgiven. Like a lot of things, it was b

Daniel Perry-Reed•3 Aug 2023

Google Analytics 4

The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the "App + Web" property that was released last year, this sets the direction for Google Analytics going forwards. It is now the default experiences for all new properties and is where all product developments will be focussed. Google Analytics 3, commonly known as Universal Analytics, was released in October 2012. This next product iteration for Google Analytics is a major step on fro

Mark Rochefort•14 Oct 2020

Google Tag Manager setup: how to create your first tag

Creating your first GTM tag This is the third of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager. Last time, we took a high-level look at GTM and how it works, and today we'll be looking at how to set up a simple tag. Setting up a Google Analytics pageview tag We're going to set up a Google Analytics pageview tag. This replaces the old hardcoded GA that you'd used to have to put on every page of the site. We start by going to tags and

Adam Englebright•7 Feb 2020

Audience activation in 5 simple steps

Amidst news of cookies crumbling and third party cookies eventually becoming obsolete, there is even more emphasis on identifying visitors who arrive on websites and providing users with a reason to remain loyal to your brand. Here is a simple user case on how to effectively personalise your customer experience using the Google Marketing Platform. According to Econsultancy: “50% of consumers are likely to engage with a brand when they receive an interesting offer.” So how can you demonstrate

Aimée Hart•4 Feb 2020

How to use BigQuery without GA360: insights from Measurefest 2019

Speaking at Measurefest For the first time in a few years, I took to the stage at Measurefest to talk about how to get your data from Google Analytics into BigQuery, and what you can do with it when you get there. Affordable BigQuery solutions Obviously, Analytics 360 can do this, but it costs $$$ per year. I outlined some more affordable methods, including third-party connector solutions, and provided a detailed example of how we would use our own Pipelines solution and what we could achiev

Adam Englebright•12 Sept 2019

Adding Firebase Analytics to your React Native app

<span style="font-weight: 400;">This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. </span><span style="font-weight: 400;">In order to do this, you need to use a JavaScript bridge called </span><a href="https://github.com/invertase/react-native-firebase"><span style="font-weight: 400;">RNFirebase</span></a><span style="font-weight: 400;">. &nbsp;</span> This is lightweight layer sitting on top of native Firebase librarie

Alex Cirstea•23 May 2018

Firebase Analytics demystified

<span style="font-weight: 400;">After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.</span> 1. How does Firebase Analytics define a session? Firebase Analytics defines a session as a user engaging with your app for a minimum amount of time (10 seconds by default) followed by your user not engaging with your app

Alex Cirstea•5 Feb 2018

Understanding GA non-interactive events: month 1 insights

Starting a new adventure in analytics When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought I was going bonkers! Neither were they impressed with my idea to start a new career in Web Analytics, working for some small start-up based in Lewes (wait why exactly do you want to work in Loos?!?). I must say that I had my doubts as well - will I be able to adapt to a totally new working environment? Will I ever learn what all the cookies,

Magdalena Pajak•15 Sept 2016

Google Analytics health check – Part 1: second week guide

Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the

Juan Barros•17 Nov 2014