Measured Opinions #9: Is attribution modelling important?
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Daniel Perry-Reed-
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Google Analytics
Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)
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Measured Opinions #8: The 15 minute GA audit
This week Dan and Dara run through an audit for Universal Analytics properties in 15 minutes. They touch on common issues when looking at GA and how to fix them.
Daniel Perry-Reed-
PIVOT: a five-step process for your GA4 migration
If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.
George Mendham-
Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Daniel Perry-Reed-
Measured Opinions #6: Do you really need GA360?
This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360).
Daniel Perry-Reed-
Measured Opinions #5: What is a UTM and why is it so important?
This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.
Daniel Perry-Reed-
GA4 event parameters - now with extra pickles!
Google Analytics offers unlimited options for customising your event parameters. George explains how you can get yours made to order.
George Mendham-
Getting started with Google BigQuery
BigQuery is literally the next “Big” thing (with a capital B) in analytics. We explain what it is, how some of our clients are already using it, how much it costs and where you can start.
Lace Rogers-
Measured Opinions #4: What makes a good analytics consultant?
This week Dan and Dara discuss what makes a good analytics consultant. In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!
Daniel Perry-Reed-
How to flatten tables with user-defined functions in BigQuery
Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.
Lace Rogers-
The Measure Pod: a podcast from Measurelab
We’re so obsessed with analytics that we started a podcast! Here’s how we turned our passion into The Measure Pod.
Daniel Perry-Reed-
Measured Opinions #3: What to know before you start with GA4
This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4).
Daniel Perry-Reed-
Measured Opinions #2: Is the Session dead?
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative.
Daniel Perry-Reed-
Measured Opinions #1: Why should I care about GA4?
This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.
Daniel Perry-Reed-
Data privacy in GA4: ensuring compliance & user trust
We all need to play our part in promoting a more responsible, ethical approach to collecting and using customer data. If we don’t, there’s a risk we’ll be left with nothing to measure.
Steven Elliott-
Why migrate to GA4? Your data may not be as good as you think
Be warned: the risk of sticking with your current Google Analytics implementation may well be greater than any costs associated with the "migration" to GA4.
Steven Elliott-
How data moves between Google Analytics 4, BigQuery and Data Studio
There's a surprising number of data feeds and transfers for Google Analytics 4, BigQuery, Data Studio and all its connected accounts and platforms. We set out to map them all to assist with your architecting.
Daniel Perry-Reed-
Data warehousing: What is BigQuery and how do I get started?
At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided in this series to share our knowledge and take you through some great techniques to maintain your BigQuery data warehouse. So firstly-what is BigQuery? BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. ...and that means? Simply put, BigQuery is a fantastic cloud-based data warehouse in which you can store huge
Lace Rogers-