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QA and validation (101 posts)
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In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses.
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.
In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.
How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.
Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.
In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.
In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.
In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.
Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev
This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.
It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.