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407 results · Page 22 of 23

R For Analytics: A Beginner’s Guide, Part 3

<strong>IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL!</strong> Last time, we had a look at how we could use RGA to pull in account details and suchlike. It’s not essential, but I’d suggest you go back and read through it, as it might make some of what we do next a little easier – and, of course, if you haven’t done so already, read the first piece too and follow the instructions enumerated therein to allow you to do, well, any of

Adam Englebright-

R for analytics beginners: part 2 – authorizing GA access

In Part 1 of this series, I discussed R briefly and explained why it might be useful for people doing analytics work. I also introduced the libraries that allow you to interface R with Google Analytics. At this point, you should have R and RStudio installed on your computer, along with the RGA package. If you have not done this yet, please return to Part 1 and complete these steps first. Next, we need to authorise the package to access our GA data. You have to go to the Google Developers Consol

Adam Englebright-

R for analytics beginners: part 1 – getting started

Two years ago, or thereabouts: I was introduced in my statistics lectures to a programming language and software environment called R. I took to it immediately, preferring it by far to the simpler software we’d used before, and also to the proprietary software (SAS, SPSS) we used in addition. Flash forward to: A couple of months ago, sitting in the audience for the talks at MeasureFest, and then we had what was, I think, by broad agreement, the best talk by Ela Osterberger, about using R with

Adam Englebright-

Google Analytics training 2015 – master your analytics skills

Join our Google Analytics training If you have ever attended one of Dara's talks or workshops, you know the allure of his beard and Irish accent. Now you can spend a full day learning from Dara (aka “Data”, yes, that name’s courtesy of predictive text). Register now for one of our Google Analytics Training days in Covent Garden, London. Google Analytics training course dates - 2015 (until June) Description Date Time Location Price Book online Standard Google Analytics Training Course

Mark Rochefort-

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!) For those of you that are not familia

Juan Barros-

Google Analytics health check: Part 2: third week guide

Continuing the GA health check Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and most important steps when putting together a measurement plan. To recap a bit, the main aim of a Health Check is to ensure that we are collecting the right information, filtering out any undesired data, to allow us to create actionable reports for the stakeholders that, at the same time, help them to make informed business decisions. Checking goals and funnels

Juan Barros-

Google Analytics health check – Part 1: second week guide

Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the

Juan Barros-

Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab

<p class="p1"><span class="s1">It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing <a href="https://www.measurelab.co.ukcontact/"><span class="s2">Old Candlemakers</span></a> building in central Lewes, I walked into the office to see the team running up and down trying to clean up the mess: one of the roof windows was left open during the weekend and we ended up with a meeting room that looked more like a fish pond than a place to catch-up or meet clients. Fort

Juan Barros-

GTM’s new interface: public‑beta update, API & feature changes

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even so, a complete overhaul of the Google Tag Manager interface is quite a leap - considering how accustomed we have become to seeing incremental changes in product development. This morning I was using Google Tag Manager as usual, this afternoon I noticed that an import/export feature had become available. That was great news in itself, as it opens up all sorts of possibilities - for example, link

Mark Rochefort-

How to use the Google Analytics Embed API: guide & examples

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do was to look into new and exciting ways of visualising data for clients. A few weeks ago I spent some time experimenting with dc.js but then, Mark and Dara went to MeasureCamp in London (I was going to go but I had other commitments) and came back bearing glad tidings of great joy for all analytics consultants, because unto Google, in the town of Mountain View, was born an API, and the angel Justin C

Adam Englebright-

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a>&nbsp;and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk. Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO — Man

Dara Fitzgerald-

Key universal analytics insights: lessons for a GA transition

The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice to post the little piece I wrote for the newspapers they're distributing at the conference this year. If you are going, look out for us and say hi, and make sure to come along to Dara's talk in the afternoon! When Universal Analytics came out of beta earlier this year, many were overwhelmed by the plethora of new features. Not a day goes by without a client asking us "how do

Adam Englebright-

Measurelab has moved!

Last Friday afternoon, instead of the usual <del datetime="2014-09-01T09:27:54+00:00">slacking off</del> hard work right up to the end of the day, Measurelab (and our good friends at <a href="http://www.brightlocal.com/">Brightlocal</a>) were emptying cupboards and bookshelves, taking the legs off desks and disposing of never-watered plants, in preparation to load all the&nbsp;gear into cars and bus it down the road to the new office! Measurelab Manor has served well for the first year of so

Adam Englebright-

Adam's Analytics Adventure: Week 5

<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-01-14.30.281-1024x768.jpg" class="kg-image" alt="View from the hill, 1 month ago." loading="lazy" width="1024" height="768"><figcaption>View from the castle, 1 month ago.</figcaption></figure> I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent exciteme

Adam Englebright-

Adam's Analytics Adventure: Week 4

<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-19-15.22.35-1024x768.jpg" class="kg-image" alt="Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're quite nice. This one is down near the Priory." loading="lazy" width="1024" height="768"><figcaption>Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're quite nice. This on

Adam Englebright-

Adam's Analytics Adventure: Week 3

<h1 style="color: #141412;">New Laptop!</h1> New laptop finally arrived! It’s so shiny! aaaaaaaaaahhhhhh ahem. Bit shorter than usual this week, as the time I’d usually use for blogging has been spent installing/configuring the laptop which just arrived. On top of that, it's been a busy week, but not one in which the majority of my activities lend themselves to interesting anecdotes – I spent Monday just looking at spreadsheets. Fun for me, but not very interesting for you to read about

Adam Englebright-

Adam's Analytics Adventure: Week 2

<em>Because of the way events transpired this week, I’m going to go through a few notable things rather than a day-by-day (because that would be boring) and give them all pithy-ish subheads, like I’m a newspaper columnist or something.</em> Coffee habit Now that I work in a hip web 2.0 dotcom startup dealie, I clearly need to develop a coffee habit. I had my first cup from the office Nespresso machine (nary a burr grinder in sight - a disgrace) this afternoon – a purple pod marked ‘Arpegg

Adam Englebright-

Adam's Analytics Adventure: Week 1

<h1>Day One</h1> Upon alighting from the bus as I arrived for my first day of work, I found myself crossing the road next to a group with whom I immediately felt a degree of kinship – casually dressed (but not overly so), a scattering of black-plastic-rimmed glasses – the sort of people who, upon immediate visual inspection, you might peg as the employees of some kind of dotcom, web 2.0 startup. Such proved to be the case, in fact, as they all funneled into the shared office space where I w

Adam Englebright-