Nick Roberts
![](https://www.measurelab.co.uk/wp-content/uploads/2022/05/Analytics-sub_GTM-1200x400-Blog.png)
GTM’s new Google tag: one tag to rule them all
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google…
![Adobe Analytics vs Google Analytics](https://www.measurelab.co.uk/wp-content/uploads/2022/03/ML_GA-AA-Blog_Li-1200x628-1.png)
Running Adobe Analytics and Google Analytics in parallel
A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…