Google Analytics 4
GA4 BigQuery export schema
I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
How to enable the GA4/Firebase DebugView for Android apps
Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
10 reasons to export your GA4 data to BigQuery
At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…
PIVOT: a five-step process for your GA4 migration
There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
Who cares about data privacy?
Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
Why migrate to GA4? Your data may not be as good as you think
Better the devil you know? The new, improved Google Analytics 4 is here (GA4 to its friends). You may be…
How data moves between Google Analytics 4, BigQuery and Data Studio
Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…